All work
CASE STUDY · ADRIAN HOLLOWAY · BEACON CHURCH
Long sermons, short clips worth stopping for.
A hook frame system for sermon shorts. Each clip opens with one clear line and the verse it comes from, plus ready-to-post copy for five platforms.
Speaker
Shorts and Reels
1080 × 1920
EPHESIANS 5:25–27
Husbands, the cross is entry level.
THE BRIEF
Great teaching. Easy to scroll past.
Three seconds
A clip has to give people a reason to stay before they swipe away.
Keep his face clear
The text sits over his shirt, above the YouTube and TikTok buttons.
Five platforms
Each clip needs its own title, tags and captions, written in Adrian’s voice.
WHAT WE MADE
One frame, every clip.
Hook frame
Verse tag and one line. Exports as a transparent overlay.
Series tag
An optional label that links the clip back to its sermon series.
Name captions
Who’s who, shown for the first few seconds.
Copy pack
Title, tags and captions for each platform.
THE CLIPS
7 clips so far
Same layout. A new hook each time.
GENESIS 15:5
This week, go outside and look up.
GALATIANS 3:29
Your family is bigger than you think.
GENESIS 12:1
Abram had to leave everything he knew.
HEBREWS 11:11
He wanted Birmingham. She didn’t.
EPHESIANS 5:25–27
Husbands, the cross is entry level.
GENESIS 18 · HEBREWS 11:11
Sarah laughed. Then she trusted God.
1 PETER 3:7
Can how you treat your wife hinder your prayers?
ONE CLIP, FIVE PLATFORMS
Written for where it’s posted.
GENESIS 12:1
Abram had to leave everything he knew.
YOUTUBE · TITLE AND DESCRIPTION
Why did God ask Abram to leave everything he knew? God’s plan for the world begins with one man. Abram lived in Ur, a vast city in what is now Iraq, and God called him to leave: his home, his people, everything he was used to. Genesis 12:1